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sylvamo pride sponsorship.
With Sylvamo being a new company, we had the opportunity to do a new take on how corporate promotes Pride Month. I wanted to stray away from the typical rainbow logo and have a more personal feel to the cause since Sylvamo focuses so heavily on our culture and care.
I decided the slogan of the campaign should be “Rooted in Love.” The target audience is a more progressive, younger crowd, and Sylvamo is a new company with many people not knowing our name. This campaign showed them that yes, we are corporate and have over 100 years of knowledge in our industry, but we are more modern than one might think. We are inclusive and love our employees no matter how they identify or how they look; we love them for who they are.
I created a word mark for the campaign that uses our brand font but with slightly rounded corners to make it more welcoming. Relying on this heartfelt headline and tree reference is aligned with our branding. Collateral for the parade included all sustainable giveaways using our paper such as stickers, church fans, and award ribbons. When possible, we like to tie in our statement that paper is used to communicate, educate, and entertain. By the use of the award ribbon bookmarks, it created an engaging activity where participates would write a message on the back and give the ribbon to their friend or loved one that fits the saying.
services: branding, logo, award ribbons, parade banner, hanging banner, fans, stickers, social media advertising
client: sylvamo
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